Personal care products

The global market for personal care products was almost 500 billion* in 2021, and it is expected to grow exponentially over the next five years. The easy availability of many international personal care products from different brands across India in places like specialty stores, beauty salon chains, and pharmacies has propelled the growth of personal care products in the market.

In India, the beauty and personal care market is a rapidly expanding sector. The growing popularity of personal care products that include cosmetics and skin care segments are a big reason for this. The youth segment is the key driving factor for this strong growth, which is buttressed by trends on social media, globalisation, and eCommerce, all of which have a long-term influence on how Indians buy personal hygiene products. Trends from all over the world are making their way to India and changing how locals take care of their looks and health.

Skin Care and Hair Care

Skin and hair care is an important part of your daily regimen, and so is having a fully equipped self-care products kit. Both, men, and women are concerned about their overall wellbeing, including their appearance. In the last few years, there has been an expanding range of products for men's personal care and grooming products like top-tier serums and styling gels, as well as conditioners and shampoos. Some popular categories under personal care include body washes, deodorants, face wash and scrubs, oils, and creams.

Increasing skin care awareness

The increased advertising of skincare products in the media by celebrities has raised skin care knowledge among males. In addition, increased pollution and changing lifestyles have raised men's awareness of the need of skin care. As a result, the demand for men’s grooming skin care products has increased. Also, the available of personal care products online for doorstep delivery convenience has also helped boost demand.

Growth of men’s grooming kits

Men contribute to less than 1 per cent of this staggering volume. While women are consistent with their multi-step routines every morning and night, the men just mark their days with all-in-1 shampoo, conditioner, body wash and deodorants. The good news is that change has been happening slowly and steadily. But the revolution isn't starting in the beauty section; it's happening in bedroom shelves all over the world. As a result, the cultural strongholds on the cosmetic shelves have slowly manifested into 'His and Hers'. On the right are labels with pastel colours and glittery fonts, and on the left are packages that are all black.

Ayurvedic products are available in India

Ayurvedic treatments have been prevalent in India for many decades. But more recently, simple-to-use products like soaps and shampoos is picking up demand as the health-conscious consumers want to buy personal care products that also provide skin remedies. Consequently, many big and bigger ayurvedic companies have grown in popularity since they provide a diverse selection of high-quality cosmetics, skin, nail, and hair care products that provide additional health benefits at reasonable prices.

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