Actor Shahid Kapoor says it is normal to have good and bad days but it is necessary to connect with yourself from deep inside to improve yourself and to see the change. "I don't think you can truly be fit unless you connect with something deep inside," Shahid said.

"People have good days and bad days, but if you want to keep improving yourself consistently, you need to connect with some life force inside you and generate a drive from within which makes you feel the need to push yourself and feel better, to get a sense of achievement and self-worth. Anyone who is into fitness seriously is connecting with themselves deep down," he added.

Known for bringing a diverse edge to his roles, Shahid is seen unleashing his raw, physical energy in the new campaign for a brand as he is seen in a rigorous building routine of hammer shots, rope lifting and boxing. With this, the actor inspires the fit generation to truly reconnect with the inner "humanness". "That's what we wanted to showcase because that's what we feel fitness at its peak is about," he said.

The 37-year-old, who has his hands full with various Bollywood projects takes out time to step back, relax and enjoy the basics of life. "If you crave to be normal and simple and live a real life and your cravings aren't about achieving the highest high. It usually happens through family, loved ones and friends. It can happen in a time of solitude as well," he added.